Bob Curran Consultant
Bob
has more then 30 years experience in network marketing, media marketing,
media consulting, web site promotions, web radio and radio advertising.
He works with the
98.5 KTK & 97.3 The SKY
Read what other people say about him.
See our Total Digital Engagement Campaign
“Cash Free Marketing”
Half
Dining
The Program
The “Half Price
Shopping” gift certificate program offers a 100% barter for
advertising exchange for your business.
What a great way to expand your marketing program with
minimal expense!
The Premise
Selected weeks,
the KTK Morning Show with Storm Roberts and Chris Wells, or The SKY
Morning Show with Bob Rose & Jay Anderson, will be promoting
“Half Price Shopping” – a special event where a limited
supply of $50.00 Gift Certificates to the best businesses in town
are available online for only $25.00 – that’s 50% off!
Big Impact/Big
Rewards
The “Half Price
Shopping” method involves no up front cost – just the value of your
merchandise gift certificates. Here’s how it works:
§
Your business
supplies KTK or SKY with (60) $50.00 gift certificates (we can
produce them for you).
§
We give away
several $50.00 gift certificates on-air, Monday through Thursday,
promoting your business as the KTK or SKY
“Business of the Week” and reminding listeners to join the
respective Morning Show on a selected Thursday at 8:20am on KTK &
8:45am on SKY for the online “Half Price Shopping” sale.
§
On Thursday
morning we launch a complete online storefront on ktk985.com at
§
The $50.00 gift
certificates are sold on a first come-first serve basis to listeners
via the KTK or SKY website.
We’ll accept Visa/MasterCard online and all credit card
transactions are done on a secured server via a fulfillment center.
§
The fulfillment
center will handle all transactions, shipping, handling, phone
calls, returns and special rush delivery, allowing the gift
certificates to arrive to patrons in less than a week.
What KTK or SKY provides when you partner with either station:
§
18 Thirty Second
Recorded Promos
“Half Price
Shopping” promos that air Saturday through Wednesday (6a-7p),
in which your business will
receive two name mentions.
Valued at $900
§
Contest
Giveaways
Morning Show
Give-Aways, Monday through Thursday – 4 promotional contests
including name mentions with solicitation and winner playback.
Valued at $600
§
Live
Interview/Sampling
On-air with Morning Show hosts the day of sale, Thursday – approx. 2
- 3 minutes.
Valued at $500
§
Website Exposure
Fully
integrated online marketing presentation includes: online logo and
links, menu, map and comprehensive information about your business.
Valued at $2,500
§
Commercial
Schedule
Customized marketing program including
30 -
thirty second
commercials to run Mon-Fri
5a-10p within 30 days of the online half price sale.
Valued at $1,950
Total Promotional Value:
Over $6,400!
What the
featured business provides:
1.)
Sixty (60) $50
Gift Certificates.
These gift certificates should be given to the account executive at
least two weeks prior to the on-air flight.
2.)
Full
high-resolution artwork (EPS or “vector” artwork preferred; JPEG
format at the minimum)
3.)
All relevant
business information, including address (es) and phone number for
online listing.
4.)
Availability for
in-studio interview with Morning Show hosts the day of the online
sale.
Business Name
Agreed
Entercom
Date
Date
The signing of
this agreement between
and Entercom
Gainesville implies that all terms and conditions are satisfactory
to both parties. This
agreement in non-cancelable.
acknowledges
and agrees that
they may not assign, sublease, or transfer rights or obligations
hereunder with out the express written consent of Entercom
Gainesville/Ocala.
